Simon Harrop, chief executive of BRAND sense agency, reckons the power of scents comes from their close association with emotion and memory.
品牌感觉代理首席执行官西蒙•哈罗珀断言气味的威力来自于他们与情绪和记忆紧密相连。
But the wafting bread aroma shows smell can usefully be stimulated too, says Simon Harrop, chief executive of BRAND sense agency, a British specialist in multi-sensory marketing.