ethos
n. （某团体的）精神特质，道德意识
例句
Critics say the digital access codes represent the same profit-seeking ethos of the textbook business, and are even harder for students to opt out of.
批评人士说，数字准入码等同于教育行业的逐利风气，其让学生更难抽身其中。
The whole ethos of the hotel is effortless service.
该宾馆的整体理念是轻松服务。
《柯林斯英汉双解大词典》
The ethos welcomes anybody.
这种理念欢迎每个人（的参与）。
