gimmickry
n. 伎俩,花招
例句
No gimmickry or hoopla is necessary.
无须耍花招或大吹大擂。
《柯林斯英汉双解大词典》
There is too much advertising gimmickry.
广告花招太多了。
Nowadays, there is too much gimmickry in the advertisements.
现在,广告中有太多的销售伎俩。