Cheerful words, sweet words, grandiloquence, nonsense, and silence are the five steps to get drunk. it can drown people though the cup is shallow.
欢声笑语甜言蜜语豪言壮语胡言乱语不言不语醉酒五步曲酒杯虽浅,却能把人淹死。
Instead Mr Semel, charming and funny in private, increasingly resorts in public to pre-cooked, vague grandiloquence laden with the jargon of "Web 2.0".